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There have been a hundred formats like this. It’s not all that hard to come up with a new one. But in the end, as with data formats, there’s eventually a dominant option, and you’re almost always better sticking with that while you can. For markup, that’s Markdown. For data, it’s JSON.
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Matthew and I have been in touch for almost a decade now! The type on my blog is his. Fully licensed, of course.
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